April Six Marketing Pulse 2025
Understanding today's marketing challenges and strategies—and defining what's next
Understanding today's marketing challenges and strategies—and defining what's next
What works and what doesn’t? At April Six, we never stop asking that question. That’s why we never stop striving to better understand the programs that succeed for our clients and employees, the projects that are trending, the technologies that are evolving, and the work that is performing effectively. Our third annual AMP survey is a quick pulse-check on the market to identify what’s top of mind for marketers combined with our guidance on key challenges, tactics, and trends.
300 director-and-above B2B marketers from a cross-section of technology industries. Their responsibilities included campaigns, content, digital marketing, social media, brand, paid media and public relations. Data was collected in November and December of 2024.
