Warming hearts with winter checks
The Challenge
Eurorepar Car Service is a network of franchised garages throughout the UK. This past Winter, they offered a free 23-point Winter Check to help drivers stay safe on the road, while encouraging potential customers to visit their nearest centre and establish a relationship with their local garage.
Our Insight – Keep moving this winter
We devised a Penguin character – Percy, and built a 3D winter wonderland for him to navigate in animation to deliver the important messages about braking, steering and keeping fluids topped up over winter.
The Solution
A 2-month campaign was geo-targeted through Facebook, with the video served to potential customers within a 28km radius of each Eurorepar Car Service centre.
A competition to win a family skating experience followed by winning a toy penguin for Christmas was used to keep the campaign fresh.
The cute-character-centred-campaign delivered engagement with existing and new customers for Eurorepar Car Service, with over 25,000 video views in the first four days and a resulting 31% uplift in page likes.
