Achieving Coverage with German Speaking Targets
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The Partnership
Hexagon Manufacturing Intelligence is a recognized leader in simulation software for advanced engineering companies. Hexagon had recently undergone a consolidation of its disparate technologies and services into one holistic B2B offering, and, wanting to communicate this to new and existing customers, reached out to April Six for support.
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The Challenge
Beyond raising awareness, Hexagon sought the expertise of April Six to create thought-leadership in selected verticals, activate strategic profiling, provide event support, increase brand awareness, and build share of voice.
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The Aim
April Six devised an interlocking strategy aimed at tier 1 publications in Germany, Austria and Switzerland to achieving the core organizational objectives.
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The Results
These publications included a cover story in Vision Mobility, key headlines in Stern, Kronenzeitung, and Heute, as well as thought leadership pieces in top tier trade magazines like vdi-nachrichten, Digital Engineering, Automobilproduktion, MaschinenMarkt and specialist vertical outlets such as Schiff&Hafen and Flugrevue.
400+
pieces of coverage secured
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