Unifying legacy technologies into “one” modern brand
The Brief
Cadent is redefining how traditional and advanced TV media is bought and sold by advertisers and agencies. In 2018, the company selected April Six to redesign its brand identity, create foundational messaging, and develop original storytelling for a global launch at the Cannes Lions Festival.
The Solution
The company’s formation in 2015 was the result of three related TV operations uniting as one. Thus, the visual-identity and messaging is focused on the completeness of this combined offering. Likewise, the “One for television” tagline and supporting messaging equips disparate entities—both inside and outside of the organization—to speak confidently and succinctly with a single voice.
